This is a good question. When we say powerful do, we mean, load time, size, or functionality? When we say engaging are, we talking about videos, or content?
We would say that to create a powerful and engaging website, you need to first ask where you want your business to go, and what you are looking to achieve? We would then ask who are you trying to target and where are you trying to target them? We would also ask, why your ideal customer would want to buy from you and not another business? We would also ask many more questions.
Based on understanding your business, positioning, and direction we would look at what “powerful” looks like for your business, and what “engaging” looks like for your customers. These are key questions to ask when thinking about your presence online. They not only help to shape your positioning but also help to open the business to understanding a market better.
We would then develop a digital strategy, and project development plan, and start to bring your vision to life. Usually we do not stop once the vision is complete, we normally work with our customers to then bring (drive traffic) the desired customers to their website. We drive traffic to our customers businesses in several ways, that fit their business needs and budget.
But as an overview website navigation, look and feel, consistency is important when thinking about creating an engaging website.
1. A user needs to be able to identify what the site is about, how to find information and contact you. The layout needs to be simple, clear, and well structured.
2. Another important often overlooked factor is page speed, this is essentially the time it takes for your website pages to load when a user clicks on them. You may think that 8-10 seconds is not a long time for a page to load, but for the end user this becomes a clunky and often frustrating experience. Nowadays websites load very fast in a matter of a few seconds, so additional seconds can make a difference.
3. The spaces on your website need to be utilised, a site that has many gaps and white spaces, is wasted real estate, and can also make your site sparce, and limited.
4. When thinking about the look and feel of your site – the colour palette is very important too many colours that clash with each other can cause confusion, and you may lose the prestige around the site.
5. The text needs to be in clean easily readable fonts, anything that is overly fancy with accentuated curves may not work as well as simple fonts.
6. There should also be a visual element to your site such as images or videos that are relevant to your product or service offering.
7. Finally, the site needs to be responsive, and display across several devices and adjust accordingly so that the layout is not clunky or cumbersome when displaying content.