Frequently asked questions
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WHAT IS SEO AND HOW IT WORKS?
Search Engine Optimisation (SEO) is a process used to optimise (make relevant and visible) content such as website content, social media posts, blogs for the purpose of organically appearing in search results.
WHAT IS THE MAIN ROLE OF SEO?
The main role of SEO is to improve or increase visibility in search directory results.
WHY YOUR BUSINESS ABSOLUTELY NEEDS SEO?
Businesses benefit from SEO (search engine optimisation) as the process takes into consideration active searches carried out by potential target audience that are looking for products or services that you sell or provide. This means that rather than mass promotion whereby the hopes are that some user may visit your site, SEO is targeted at potential customers that are actively searching for products or services.
WHAT ARE THE ADVANTAGES AND BENEFITS OF SEO FOR YOUR WEBSITE?
SEO is an inbound marketing approach which is targeted to audiences that are actively searching for products or services. Thus, making it easier for a target market to find you based on the right SEO tactics such as keyword optimisation.
WHY IS SEO IMPORTANT FOR YOUR WEBSITE?
SEO is important as it enables your website (respective pages) to appear in search results. A website that has not be optimised (included in search engine index) for SEO purpose will not appear in search results.