We offer a complete range of Content Marketing Services UK wide for SME’s. Anything from Digital Content Advisory and Retention right through to Content Writing Services. If you are looking for an agency that thinks outside of the box, then Perceive Digital is for you.
Understanding all of the components in Digital Marketing and how they can work together, and offering this commercial understanding to SME’s at affordable prices is what makes us different. It’s also what keeps customers committed to us.
Content marketing is a marketing tactic using content (written, audio, video) for the purposes of generating traffic, that is consistent in the hopes of converting some of that traffic into future sales.
Content marketing is important, as it aims to provide relevant information about a given product or service. Content marketing can be used to display your expertise in an area enabling you to build trust over time.
The benefits of content marketing are significant especially from an SEO perspective, such as higher visibility in search engines, and the possibility of new traffic, referral traffic, and regular onsite content.
Creating relevant content in relation to your products or services is the foundation of good content marketing. Having said that there are also areas to take into consideration:
• Set clear goals of what you are trying to achieve with the content.
• Have a good understanding of what your potential customer is looking for.
• Keep the content relevant without using that particular piece to bombard your customers with other products or services.
• Keep things simple.
Content marketing should be an important long term strategy for your business for a variety of reasons, here are a few:
• Position your business as an expert for your products or services
• Connect and engage with your target market
• Build trust in your brand
• Regular fresh content keeps the business active, and alive