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Content Analysis

BE FOUND AND SEEN ONLINE

Improve the amount of traffic coming to you site, and increase sales conversion. Our content analysis services UK wide can assist you in better customer engagement on your site. Our content analysis services can assist you with key digital transformation approaches that help customers find the most relevant service/product easily. To define and present your business or product is a precision art. The positioning of your brand and products is important to gain trust in the marketplace. We here at Perceive Digital can help you in making an impact and creating and maintaining an online market presence. Be Found Be Seen.

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WHAT ARE YOU SAYING ABOUT YOUR BUSINESS?

  • Is your site showing in search engine results?
  • Is your content appealing to your demographic?
  • Do you need to refresh your content?

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If you have a project in need of a sophisticated digital advertising campaign, we’d love to hear from you!
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FAQ

What is the aim of content analysis?

When it comes to digital marketing, content analysis looks at the content you have on your site, posts and blogs etc. The purpose of the analysis is to determine how effective it is – this can be done with varied approaches, fundamentally the analysis will help you refine, and execute relevant market specific content.

What are the types of content analysis?

• Snapshot
• Detailed
• Research based

There could be several reasons to carry out a content analysis such as:

• Content is no longer relevant
• The content is lacking consistency
• The content is not optimised, such as broken links, no links, or meta descriptions

Some of benefits of content analysis and optimisation:

• Increase traffic
• Improve conversions
• Opportunity to represent your business as an expert in the market
• Appeal to market

What are the steps in content analysis?

• Review content and identify opportunities for improvement and optimisation
• Improve content (this could be consistency, updating content, or new content)
• Optimise content (include meta descriptions, keywords)
• Include calls to action
• Final review
• Publish

What is the aim of content analysis?

The aim of content analysis is to review existing content, identify any gaps or inconsistencies in relation to business or product / service representation. Then look to ways to optimise that content so that it can reach a desired demographic via SEO search engine optimisation) practices.