Category

SEO
The Google Knowledge Graph is essentially a central source of factual data or information, which is gathered from a variety of sources, and compiled in one location. The Google Knowledge Graph uses search algorithms to source and organise the data. In a way it is similar to Wikipedia in that sense, but there are differences,...
content optimisation
Marketing should form a cornerstone of a business’s growth plans. Well planned and executed marketing tactics can lead to new customers, existing customer engagement, and an increase in sales. Content should be relevant to your business, product, or service offering. For example, we would not suggest writing about orange paint when you sell red apples....
seo-results
Firstly, let us start with what is involved in SEO, this will give us a good scope to assess the time that it takes to carry out SEO activities on a monthly basic. But what is SEO? This is a term used for search engine optimisation for a search directory provider such as Google, or...
This is a good question. Because a lot of SEO work happens behind the scenes and may not be obviously visible to the client it can sometimes be hard to measure the value of the service or quantify to internal decision makers. There are however some simple ways that the everyday businessperson can evaluate the...
seo-consultant
An SEO consultant (usually part of a digital marketing, or SEO agency) will analyse your current positioning from an SEO point of view and provide a thorough audit report of your website. The audit report will cover a range of areas from technical, to content-based analysis. The audit will offer suggestions for improvement or inclusion...
As a starting point we would emphasise the importance of engaging with a quality digital marketing agency providing SEO services. Do not let your decision to take up SEO services be entirely about the cost per month for the SEO campaign, cheaper does not necessarily mean better. The key things to look for when selecting...
seo
In this article we will be looking at the best ways to improve your SEO efforts. This is important for a number of reasons – firstly the ever-changing Google Algorithm, secondly your persistent competitors that would like to rank higher than you in search engines for their products of services. So how do we improve...
search-engine-optimization
The pandemic is a global challenge affecting us emotionally, mentally, physically, and economically. From an economic point of view there are some steps that a business could take to help take the pressure off for when we overcome the pandemic and even now. SEO is a promising digital marketing tool, that is coming to the...
white hat seo
The “white hat SEO” term refers to SEO tactics that are in line with the required terms and conditions of major search engines, like Bing or Google. In simple terms, it’s the use of various best practice methods that ensure that your website performs well in the SERPs (Search Engine Results Page) without applying what...
search engine optimization
SEO can be a grey area in businesses. The term is recognisable, however the value that SEO brings to the business is not fully understood. Rather than go into technical examples, this article aims to outline simple explanation of what SEO is and how it is beneficial for a business. Think about a time when...
1 2

Recent Articles

content optimisation
Content Optimisation Tips
August 2, 2021
website-for-your-business
Why Do You Need to Build A Website for Your Business?
July 27, 2021
website-design-and-development-India
How to Create A Powerful and Engaging Website?
July 20, 2021

Text Widget

Nulla vitae elit libero, a pharetra augue. Nulla vitae elit libero, a pharetra augue. Nulla vitae elit libero, a pharetra augue. Donec sed odio dui. Etiam porta sem malesuada.