
YouTube Advertising Everything You Should Know
The most popular video content publishing and broadcasting platform today is YouTube. Every brand knows the advantages that it can reap once it advertises its offerings on the most prominent video search engine. However, not every business knows about the YouTube advertising cost in India. So, reading further will enable you to gain profound knowledge of key aspects of YouTube.
Brands that know the potential of video marketing use YouTube to promote their products and services to wider target audiences active on this platform. Getting your brand message across in a seamless manner is possible through video ads, and YouTube gives multiple targeting choices. Moreover, this video marketing platform features various AR tools.
Why is YouTube the Most Sought-After Platform for Marketers?
YouTube has become the go-to platform for every business that wants to market its offerings through interesting audio-visual content. It offers a plethora of options and benefits to advertisers who choose it over other platforms. In addition, YouTube advertisement charges are lower compared to other video search engine platforms.
- Promotional videos of a brand get maximum exposure on YouTube.
- Creating noteworthy brand experiences is possible through YouTube videos, besides establishing a unique brand image.
- A brand can improve its visual content and increase sales if it chooses YouTube. The analytics feature of this platform can help you gain invaluable insights into each video ad’s performance.
- Maximum individuals become aware of the existence of a brand and its products or services on YouTube. So, YouTube video ads are instrumental in increasing the sales of a business.
YouTube Advertising Prominent Types
Nowadays, business organisations choose YouTube without any second thought because the platform supports different ad formats. Besides catering to the changing tastes of the target audience, achieving varying objectives becomes easier as publishing diverse kinds of ads on this platform is feasible. Here are the different YouTube advertisement types.
- In-stream skippable advertisements
- In-stream non-skippable advertisements
- Mobile-specific advertisements
- Overlay advertisements
- In-feed advertisements
- Masthead advertisements
Brands must have clear knowledge of every type of ad that YouTube supports, besides YouTube ads cost India. Taking the right steps will be hassle-free for your brand when you know everything beforehand.
How to Determine the Right YouTube Ad Type?
Multiple factors are there that brands consider when deciding on the format of YouTube ads. Here are those key factors.
- Duration: Your marketing video can be of any duration. However, it has to be at least a 30-second video on YouTube so that every view gets counted.
- Skip Option: Outstream and bumper advertisements on this platform are non-skippable. So, it depends on whether you allow your target viewers to skip your brand video ad post-6 seconds.
- Sound: Video ad formats on YouTube vary depending on the sound. Most types of ads on this platform support and begin with audio. On the other hand, a couple of ad formats do not have any sound at the start.
Besides the aforementioned information, staying updated about YouTube promotion costs is paramount.
Steps to Follow to Design and Publish YouTube Advertisements
You must be clear about the goals (creating awareness, driving conversions, etc.) you want to achieve before conducting YouTube video promotional campaigns. Here are the crucial steps to follow when creating and publishing a video ad on YouTube.
New Ad Campaign Creation
All you need to do is open the Google Ads Manager before the creation of a new advertisement campaign on YouTube. Consider your objectives when creating a video ad you intend to publish on YouTube. You must exhibit how your offerings can solve your prospects’ problems to boost sales.
Campaign Sub-Type Selection
Choosing a sub-type for video marketing campaigns on YouTube is a must. You need to consider your video ad’s objective and format. Many brands choose a customised video campaign if specific goals are not there. Learn from experts about the cost of commercial video ads on YouTube.
Devise Bidding Strategy
If you choose a custom video campaign for your brand, you get a couple of options, which include Target Cost per Thousand Impressions and Maximum Cost per View.
Network Selection
Selecting video-specific partners on the display network in video search campaigns is prudent if you do not prefer search partners. However, such an option is not feasible for some bidding strategies or video campaign subtypes.
Addition of Relevant Videos
You must take the step to add videos that are relevant to already uploaded video ads on YouTube. Doing so can help increase engagement to a great extent. You can even showcase product-specific cards along with your YouTube video advertisements.
Monitor YouTube Video Ads
Ensure you keep monitoring the performance post-launching your brand video ads on YouTube. The crucial metrics you must prioritise to measure the success of YouTube video ad campaigns include impressions, views, view rate, audience, and conversions. It is essential to understand the cost per view on YouTube clearly. You can seek comprehensive assistance from experts to be on the safer side.
Aside from all the above-enumerated information, you must also acquire knowledge of the ABCD to create eye-catching and engaging videos for your customers and prospects. Attracting, branding, connecting, and directing are four vital factors that can let you make excellent YouTube video ads.