How To Create A Powerful And Engaging Website?

Website navigation, look, and feel are important when thinking about creating an engaging website.

  1. A user needs to be able to identify what the site is about, how to find information, and contact you. The layout needs to be simple, clear and well structured.
  2. Another important often overlooked factor is page speed, this is essentially the time it takes for your website pages to load when a user clicks on them. You may think that 8-10 seconds is not a long time for a page to load, but for the end-user this becomes a clunky and often frustrating experience. Nowadays websites load very fast in a matter of a few seconds, so additional seconds can make a difference.
  3. The spaces on your website need to be utilised, a site that has many gaps and white spaces is wasted real estate, and can also make your site sparce, and limited.
  4. When thinking about the look and feel of your site – the color palette is very important, too many colours that clash with each other can cause confusion, and you may lose the prestige around the site.
  5. The text needs to be in clean easily readable fonts, anything that is overly fancy with accentuated curves may not work as well as simple fonts.
  6. There should also be a visual element to your site such as images or videos that are relevant to your product or service offering.
  7. Finally, the site needs to be responsive, and display across a number of devices and adjust accordingly so that the layout isn’t clunky when displaying.

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