How to Calculate and Measure the SEO ROI?

A good digital marketing agency will provide regular reporting on their efforts and measuring and calculating SEO ROI is pretty easy – you will be able to see on a month-by-month basis the improvement in ranking for any given keyword.

Another way that you will be able to see the ROI of your campaign is the amount of organic traffic being generated by your SEO campaign.

But it is important to remember that white hat SEO can take anywhere between a few months to over a year to see significant results. SEO is essentially an ongoing momentum-building game against your competition – the more competitive your market, the more effort and time it takes to build momentum.