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SEO

The pandemic is a global challenge affecting us emotionally, mentally, physically, and economically. From an economic point of view there are some steps that a business could take to help take the pressure off for when we overcome the pandemic and even now.SEO is a promising digital marketing tool, that is coming to the fore in this pandemic and with the processes within SEO geared towards improving visibility of a brand - let’s talk about how...

The "white hat SEO" term refers to SEO tactics that are in line with the required terms and conditions of the major search engines, that also includes Google. In simple terms, it’s the use of various methods that ensure that your website performs well in the SERPs without applying what essentially many people now refer to as cheating. These unscrupulous tactics are known as black hat SEO and involve various spamming tactics, keyword stuffing and more.Here...

In this article we will be looking at the best ways to improve your SEO efforts. This is important for a number of reasons – firstly the ever-changing Google Algorithm, secondly your persistent competition that would like to rank higher than you in search engines for their products of services.So how do we improve SEO so that our persistent competitors do not steal the limelight at the top spot? Simple answer engage in a good quality...

SEO can be a grey area in businesses. The term is recognisable, however the value that SEO brings to the business is not fully understood. Rather than go into technical examples, this article aims to outline simple explanation of what SEO is and how it is beneficial for a business.Think about a time when you are online and are searching for something, let’s say in this scenario it’s a new pair of shoes. You open up...