Local SEO is driven toward location-based results. What do we mean? If someone is looking for “washing machines” in London, and another is looking for “washing machines” in Nottingham, the results each will see will differ. Essentially local SEO work is driven to target a specific location, this is approach is good for businesses that...
When looking to take up SEO services, it is important to understand the SEO practices of an agency. What do we mean by this? SEO has been around for a number of years, in the earlier less defined years, some tactics which were being used by agencies, known as black hat, enabled a business to...
Digital Marketing is the umbrella under which numerous other tactics also fall such as SEM, SEO, Social Media, and PPC for example. Search Engine Marketing (SEM) is a term that looks at the presence that a business or entity has across search engines and how to improve it, expand upon it – and give visibility...
Brand Consistency Firstly, it is important to ensure your brand is consistently presented across any digital or print medium. This is super important, and consistency not only looks professional, but it offers a sense of trustworthiness and feeling at ease with the brand. This matters as this can help the brand to build upon recognition...
Nowadays it has become common practice to look for a product via a search engine. If your products have not been optimised with product SEO, more than likely your products will not appear in the results when a user looks for a particular item. Product or ecommerce SEO helps to increase visibility and can improve...
As a starting point, we would emphasize the importance of engaging with a quality digital marketing agency providing SEO services. Do not let your decision to take up SEO services be entirely about the cost per month for the SEO campaign, cheaper does not necessarily mean better. The key things to look for when selecting...
Firstly, a basic overview of SEO so that we can understand it in context. SEO or Search Engine Optimisation, simply put is a process whereby you hone in on and tidy up your online presence (website or social media) so that you can easily be identified and appear in search rankings and improve those rankings...
What is Digital Marketing? This can be a confusing area as a lot of things seem to be thrown under the digital marketing umbrella. SEO, PPC, and Social Media are prominent mentions in the Digital Marketing arena – however, we feel that often other important areas of Digital Marketing is lost amongst the hustle and...
SEO (Search Engine Optimisation) is a process that can help improve where you appear in search results, which in turn may improve traffic coming to your website. The way that SEO helps a business grow is by improving search engine rankings, which in turn would create improved exposure, thus generating more traffic to your site....
1. You are not sure where to start The digital world may appear daunting at times, and the overload of information, platforms, tips, and channels may create confusion, especially where digital marketing is concerned. What should a business consider when looking to position, create awareness, or promote their business online? Without a plan of action...
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