What is the difference between Digital Marketing, SEM, SEO and PPC?
Digital Marketing is the umbrella under which numerous other tactics also fall such as SEM, SEO, Social Media, and PPC for example. Search Engine Marketing (SEM) is a term that looks at the presence that a business or entity has across search engines and how to improve it, expand upon it – and give visibility […]
Branding Mistakes That Can Impact Your Company’s Image
Brand Consistency Firstly, it is important to ensure your brand is consistently presented across any digital or print medium. This is super important, and consistency not only looks professional, but it offers a sense of trustworthiness and feeling at ease with the brand. This matters as this can help the brand to build upon recognition […]