SEO can be a grey area in businesses. The term is recognisable, however, the value that SEO brings to the business is not fully understood. Rather than go into technical examples, this article aims to outline a simple explanation of what SEO is and how it is beneficial for a business. Think about a time […]

Local SEO is driven toward location-based results. What do we mean? If someone is looking for “washing machines” in London, and another is looking for “washing machines” in Nottingham, the results each will see will differ. Essentially local SEO work is driven to target a specific location, this is approach is good for businesses that [&helli

Firstly, a basic overview of SEO for some context. SEO (Search Engine Optimisation), simply put is a process where you hone in on and tidy up your online (website or social media) presence. This is so that you can easily be identified and appear in search rankings and improve those rankings over time. So why […]

The “white hat SEO” term refers to SEO tactics that are in line with the required terms and conditions of major search engines, like Bing or Google. In simple terms, it’s the use of various best-practice methods that ensure that your website performs well in the SERPs (Search Engine Results Page) without applying what essentially […]