What is the difference between SEO and SEM?
SEO is the way that you optimize your website to improveyour position in search engine results. This is important for a number of reasons one of the main reasons is that if a website is optimized correctly then the website is easily identified and scanned by search engine crawler bots. This in turn can increase […]
Mastering Ecommerce: The Ultimate Guide to Creating Product Pages That Sell
There are several things to be aware of when considering making improvements to your eCommerce product page from a Digital Marketing perspective. If you are creating an eCommerce page to display your products you will need to consider: Good quality images The quality of the images used to show your products says a lot about […]
Why do you need SEO Services?
SEO can be a grey area in businesses. The term is recognisable, however, the value that SEO brings to the business is not fully understood. Rather than go into technical examples, this article aims to outline a simple explanation of what SEO is and how it is beneficial for a business. Think about a time […]
Tips for Local SEO to appear on Google Maps
Local SEO is driven toward location-based results. What do we mean? If someone is looking for “washing machines” in London, and another is looking for “washing machines” in Nottingham, the results each will see will differ. Essentially local SEO work is driven to target a specific location, this is approach is good for businesses that [&helli
What is Digital Marketing and Why Is It Important for Small Businesses?
With the help of the Internet, people can access information whenever they want it from any place at any time. Most people can access the internet via computers, laptops, mobiles, and tablets. What SMEs need to remember is that internet users can influence their company’s image via Social Media. A company can trend across […]
What is the difference between Digital Marketing, SEM, SEO and PPC?
Digital Marketing is the umbrella under which numerous other tactics also fall such as SEM, SEO, Social Media, and PPC for example. Search Engine Marketing (SEM) is a term that looks at the presence that a business or entity has across search engines and how to improve it, expand upon it – and give visibility […]
Branding Mistakes That Can Impact Your Company’s Image
Brand Consistency Firstly, it is important to ensure your brand is consistently presented across any digital or print medium. This is super important, and consistency not only looks professional, but it offers a sense of trustworthiness and feeling at ease with the brand. This matters as this can help the brand to build upon recognition […]
What is Voice Search and ? How It Will Change Digital Marketing?
The focus of featured snippets Our voice-activated friends: Google Assist, Siri, Alexa, and Cortana have become household pets for many. You may have yourself or heard someone else say aloud from across the room “Alexa, what time is it?” or “Hey Google, play chillout music!”. And as if by magic the answer is revealed, or […]
Why SEO is Important for a Mortgage Broker?
Firstly, a basic overview of SEO for some context. SEO (Search Engine Optimisation), simply put is a process where you hone in on and tidy up your online (website or social media) presence. This is so that you can easily be identified and appear in search rankings and improve those rankings over time. So why […]
What is White Hat SEO?
The “white hat SEO” term refers to SEO tactics that are in line with the required terms and conditions of major search engines, like Bing or Google. In simple terms, it’s the use of various best-practice methods that ensure that your website performs well in the SERPs (Search Engine Results Page) without applying what essentially […]