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Whenever someone is searching for a product, service, or information, then search engines likes Google and Bing can play an important part of the search process. The person may rely on Google or Bing because of the enormous amount of organised data that each respective Search Engine can organise. People all over the world make more than 3 billion searches every day on Google and Bing Search Engines and 75% of them don’t scroll beyond first...

SEO is the way that you optimize your website to improveyour position in search engine results. This is important for a number of reasons one of the main reasons is that if a website is optimized correctly then the website is easily identified and scanned by search engine crawler bots. This in turn can increase your rankings and you may be listedon the top spots in SERPS (search engine results pages), simply put ranking higher on...

In this article we will be looking at the best ways to improve your SEO efforts. This is important for a number of reasons – firstly the ever-changing Google Algorithm, secondly your persistent competition that would like to rank higher than you in search engines for their products of services. So how do we improve SEO so that our persistent competitors do not steal the limelight at the top spot? Simple answer engage in a good quality...

SEO can be a grey area in businesses. The term is recognisable, however the value that SEO brings to the business is not fully understood. Rather than go into technical examples, this article aims to outline simple explanation of what SEO is and how it is beneficial for a business. Think about a time when you are online and are searching for something, let’s say in this scenario it’s a new pair of shoes. You open up...

When it comes to Digital Marketing for SMEs how do you choose the right approach for your business? Will Facebook be more relevant for your products and services or should you go with another Social Media Marketing channel? These are common questions asked by business owners. There is good reason too, today many people using the Internet for many uses. People can spend a lot of their time on the Internet especially on Social Media. You can...