As a starting point we would emphasise the importance of engaging with a quality digital marketing agency providing SEO services. Do not let your decision to take up SEO services be entirely about the cost per month for the SEO campaign, cheaper does not necessarily mean better. The key things to look for when selecting an SEO agency to carry out work for you is the following:
1. Do they use White Hat SEO processes or Black Hat Tactics?
2. Be wary of fast results – good quality SEO takes time to achieve
3. Quality Blog writing services
4. Understanding of your market segment
5. Capability for local, national, and international SEO targeting.
6. Technical SEO capability
7. Lastly affordable, good quality SEO services do not necessarily cost the earth. A good quality digital marketing agency will have SEO packages to suit a range of budgets.
The reason for this is that search engines use special ranking factors, to organise search results. A good quality SEO service through a digital marketing agency can help you tick off a significant number of these factors. Helping your business improve its position in search results.
Another reason is to ensure black hat tactics are not being utilised by the SEO agency. The use of black hat tactics is not only outside of best practice, but it can also cause your site to be penalised in search results due to unethical SEO tactics, and even removed entirely from search directories.
SEO should not be taken lightly, for example let’s say that your business is called ‘A COMPANY LTD’ and your business site has been around for several years, and you have invested a lot of time, money, and physical resource to get your brand recognition.
You decide to take up SEO services form an agency that is promising page 1 rankings in 1 month, for the FMCG industry – there is a good chance they will be using link farming (black hat SEO) to do this. Firstly, SEO can take anywhere between a few months to over a year to see significant results. Not only is FMCG very competitive, but there are a lot of big businesses out there with outstanding online presences that have big budgets for ongoing SEO investment – it would take a fair bit of SEO momentum to compete with these businesses, let alone knocking them off the top spots.
In addition, usually black hat SEO tactic results are short lived.
Having a site removed from search engine listings due to utilisation of black hat SEO tactics would be detrimental to a brand, imagine losing the domain name www.acompany.com in this example?!
What a knock. The number of years that this site has been recognised for “A Company Ltd.’s” brands products or services, now is suddenly no longer visible in results! Not only that to start with a new domain, and index from scratch will mean building up your trust and domain authority with search engines which can take considerable time to do.